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Shrinkflation Hitting Grocery Store Shelves

  • James Gussie
  • October 6, 2021
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Inflation is a measure of how prices rise over time. Shrinkflation is the opposite, where prices fall over time. This phenomenon has been seen in several industries, including retail and grocery stores.

The shrinkflation examples 2021 is a problem that has been present for a while. A recent study found that the cost of groceries have increased by 25% in just 5 years.

MINNEAPOLIS (WCCO) – Products are shrinking and costs are increasing. You may have noticed that you aren’t getting as much at the grocery store as you used to, from cereal to soap, paper towels to pretzels. Consumer websites directed WCCO to items like oatmeal packets reduced in half for certain kinds, tuna cans shrunk from seven to five ounces, and some family package cereals shrunk from 19.3 ounces to 18.8 ounces, all signs of inflation, or shrinkflation.

Companies have learnt how customers dislike paying more, according to Kim Sovell, a marketing professor at the University of St. Thomas.

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Sovell said, “It’s basically a method to hide increased costs.” “Price hikes have put us off a lot. We’re going to swap brands… We place a premium on price over quantity. “Quality trumps cost.”

You may not notice unless you have an old box in your cabinet to compare it against.

Sovell said, “We check pricing every time we buy, but we seldom check weight.”

The global economy continues to be plagued with pandemic problems, and if you haven’t seen price increases yet, Sovell predicts that they will become more apparent shortly.

Huggies diapers and Cottonelle toilet paper manufacturer Huggies has planned a 4% to 9% increase in prices until 2022. Proctor & Gamble, the maker of Gillette Razors and Tide detergent, is likewise concerned about price increases.

“Any time we start slowing down production and shipping when product demand in the United States is strong, we’ll see supply not being able to meet demand, which is a sure-fire way to see price increases,” Sovell said.

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Shrinkflation dates back to the 1970s, according to Sovell. According to history texts, she claims that changes are generally permanent. Orange juice, for example, used to be sold in half gallon or 64 ounce containers. Dial soap also adopted its signature concave form. It’s all a ruse to offer us less while charging us more in certain instances.

Another excellent example is Breyers ice cream, which has gone from 64 to 48 ounces. The price didn’t remain the same however; it increased by 25%.

“As consumers, the only thing we can do is be aware and cautious of our usage,” Sovell added.

Sovell also thinks keeping track of pricing and sizes is important for identifying a behavior that shouldn’t be hidden.

“We’ll understand that it’s not necessarily devious or sneaky,” she added, “but essential, necessary for business, necessary to keep supplying us with the goods that we want to use.”

Shopping the deals, utilizing coupons, and rebates, according to Sovell, may also assist. Buying in bulk may occasionally save you money, but Sovell warns that you should be mindful of your weight if you do so.

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Consider the following options for celebrating the royal wedding of King Ludwig I and Princess Therese of Saxe-Hildburghausen in the City of Angels on and around this very German holiday, which began two centuries ago in Munich to appropriately commemorate the royal wedding of King Ludwig I and Princess Therese of Saxe-Hildburghausen. Party like a Bavarian!

Alpine Village Oktoberfest 833 W Torrance Blvd, Torrance, CA 90502 (310) 327-4384 http://alpinevillagecenter.com/oktoberfest/ Date: From now till October 27, 2018 at 12 a.m. Alpine Village’s Oktoberfest matches those held over the water in the old country, and is billed as Southern California’s oldest Oktoberfest event. Enjoy Bavarian traditions such as traditional food, German beers produced by Warsteiner, and all the wonderful taps of this joyful event. Do you know how to pronounce oom pah pah?

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Oktoberfest DTLA (213) 847-4970 www.oktoberfestdtla.com Pershing Square 532 S. Olive Street Los Angeles, CA 90013 (213) 847-4970 Dates: Sunday, October 20th and Monday, October 21st, 2018 at 2:00 p.m. Music, food, and, of course, beer—including the finest from local brewers as well as Germany’s Paulaner, which is a huge thing at Oktoberfest. On a weekend when sampling is the ideal strategy, dine on everything hardy, up to and including classic bratwurst. The event is free to attend.

1633445127_261_Shrinkflation-Hitting-Grocery-Store-Shelves

Oktoberfest Wurstküche 625 Lincoln Blvd., Venice, CA 90291 (213) 687-4444 Wurstküche Restaurant https://www.wurstkuche.com/#oktoberfest-section Days: October 2018 at 4 p.m., on several dates. There are vegetarian bratwursts, kielbasas, and Italian links on the menu, as well as sausages from artisanal butchers topped with sautéed sweet peppers, sauerkraut, or both. The Munich Boom-Steiners provide the entertainment, and the dress code requires you to wear in your finest Bavarian garb, with lederhosen and dirndl skirts at the top of the sartorial list. Oh, and hone your yodeling skills. In the spirit of the event, you may be asked to show off.

 

The shrinkflation examples reddit is a problem that has been present for a while. Shrinkflation is hitting grocery store shelves as food prices continue to rise.

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